艾媒咨询|2020年“后疫时期”中国联合办公行业发展专题研究报告

　　2020年新冠疫情对全球经济造成严重冲击，中小企业经营困难，加上线上办公发展，联合办公行业也受到了影响。iiMedia Research(艾媒咨询)数据显示，45.4%的受访联合办公用户认为相较疫情前，空间入住率出现了下降的情况。2020年中国联合办公市场规模增长也预计放缓，市场规模将达到1368.2亿元。但联合办公在办公、租赁模式上的优势更适合中小企业或初创企业在疫情放缓初期进行过渡，其发展仍然值得期待。联合办公企业需要逐步拓展中后端增值服务，为客户提供垂直化服务，寻求盈利模式转变，摆脱目前“承租运营”商业模式的局限。(《艾媒咨询|2020年“后疫时期”中国联合办公行业发展专题研究报告》完整高清PDF版共39页，可点击文章底部报告下载按钮进行报告下载)

　　Covid-19 has serious impact on the global economy in 2020, which leading to operation difficulties for small and medium enterprises. In addition, the development of online office industry will also affect the joint office industry. As the data of iiMedia Research showed, 45.4% of the interviewed joint office users believed that the occupancy rate of their joint office had decreased compared to the one before the epidemic. In 2020, the growth of China joint office market is also expected to slow down, and the market scale will reach 136.82 million yuan. However, the advantages of joint office in office and rental mode are more suitable for small and medium enterprises or star-ups to make transition in the early stage of epidemic slowdown, and its development is still worth looking forward to. Joint Office enterprises need to gradually expand the value-added services in the middle and back-end, provide vertical services for customers, seek the transformation of profit model, which is for getting rid of the limitations of the current ‘rental operation’ business model.(“2020 China Joint Office Industry Development Research Report in the Post Covid-19 Era" full version has 39 pages,please click the download button at the bottom of the article to download the report )

　　核心观点

　　　　市场规模：疫情冲击下联合办公有“危”也有“机”，市场规模将超1300亿元

　　新冠疫情对全球经济造成严重冲击，中国联合办公行业发展也受到影响，但随着市场洗牌整合速度加快，以及中小企业在“后疫时期”对于联合办公服务需求增强，行业发展也迎来新机遇。iiMedia Research(艾媒咨询)数据显示，2020年中国联合办公市场规模预计达到1368.2亿元。

　　行业调研：联合办公分散灵活优势“后疫时期”更受认可，七成用户消费意愿不减

　　新冠疫情对中小企业经营造成影响最大，但联合办公在办公、租赁模式上具有分散、灵活的特点，更适合该类企业在疫情结束初期进行过渡。iiMedia Research(艾媒咨询)数据显示，68.8%的受访用户表示不会降低联合办公服务消费意愿。

　　商业模式：“二房东”模式局限企业盈利水平，联合办公企业趋于提供垂直化增值服务

　　中国联合办公行业商业模式以“承租运营”模式为主，其利润相对稳定，但依赖高出租率以覆盖边际成本、实现盈利。受新冠疫情影响，联合办公空间空置率上升，行业经营受挫，进一步凸显“二房东”模式局限性。未来，联合办公企业可逐步拓展中后端增值服务，为客户提供垂直化服务，寻求盈利模式转变。

　　　以下为报告节选内容